Bayer Pulls Yaz’s Ad Due To FDA Warning
April 2, 2010 by US Drug Recall
Filed under Yaz
Bayer Healthcare pulled the 60-second Yaz birth-control ad. This move had came after the FDA had expressed their concerns on how the two ads for Yaz had suggested that this drug could help to overcome acne and PMS.
FDA had criticized the Yaz ads, ‘Balloons,’ which would still being aired today.
FDA had issued the warning letter about this ad that had been created by Y&R. Just one of these had had been removed from airing.
Their warning letter had said that since Yaz has been approved as the contraceptive pill along with being a treatment of PMDD and in a few cases it had helped with acne, their ads could have been viewed as them suggesting this drug to be a remedied for PMS along with the broader conditions that would cause the acne.
There has yet to be any clear distinctions.
The FDA had cited the ad that was named “Not Going to Take It” telling them that they would need to distinguish the differences between PMS and PMDD. This drug treats the PMDD but is not at all approved for treating the PMS. Their letter had also said that the pictures of the playful, euphoric women that had been singing the song “We’re not gonna take it” as they were kicking, punching and pushing the words that would be describing the symptoms like moodiness, irritability, feeling anxious and bloating had suggested that Yaz was going to treat the PMS.
